Transforming the homepage layout, product assortment, and visuals in real time. The core UX challenge was to make this transition feel seamless and meaningful, while keeping all interface elements in-place to maintain continuity.

The transition effect played a key role: we explored multiple styles, from drifting hearts to fiery reveals. The final flame transition gave the experience an expressive, unexpected twist visually marking the mode switch while maintaining UI clarity. Creating this flame effect entirely with vector-based Lottie animaiton was a technical challenge especially in achieving an organic, fluid feel within app-friendly file sizes and performance thresholds.

Each mode retained the same structure, but shifted tone entirely from warm reds and hearts in Couples Mode to bold singles-themed visuals and messaging. The toggle button itself was styled to feel tactile and rewarding, acting as the central moment of change.

This experience was designed to be bold but lightweight, expressive yet usable balancing delight with design constraints to make Valentine’s Day feel playful and personal on Blinkit.