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Blinkit x Zomato: Tap to Reveal

A celebratory motion built for delight the gift box interaction was crafted to feel playful, rewarding, and responsive.

Featured work 2025

Box to Card

A floating box draws user attention and signals interactivity through visual hierarchy and subtle motion.

This interaction was designed to introduce a reward in a playful yet purposeful way within the order tracking flow. The challenge was to balance delight with clarity making the moment feel special without overwhelming the interface.


Several explorations were tested one with a floating envelope that opened on tap, and another using a card flip animation. Each variation was evaluated for pacing, clarity, and user comprehension.


The final version combined the strengths of both: a hovering gift box that invites interaction, followed by a sharp transition to a clean reward card. This two-step system maintains visual hierarchy, builds anticipation, and lands on a state that’s scannable and consistent with the product UI.


Motion was kept smooth and lightweight to complement the Blinkit-Zomato flow. The result is an interaction that feels celebratory, functional, and frictionless.

Idea: 01

Static Frames

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Idea: 02

Work Process

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Bistro: Deal of the Day

A focused interaction designed to bring delight to daily deals.

Featured work 2025

The Deal of the Day feature was designed to make everyday meals feel like a moment. A bold visual block highlights the offer, while micro-interactions bring joy to the act of ordering. The shimmering “Add” button catches attention subtly, prompting interaction without being intrusive.


On tap, a burst animation radiates through the green gradient transforming a functional action into a delightful moment. It reinforces feedback, creates a sense of reward, and makes the UI feel dynamic and alive all while staying lightweight and product-aligned.


This interaction sits within Bistro’s food ordering experience, crafted to elevate conversion while keeping the joy of food front and center.

Unpressed State


FILLED/ACTIVE

PRESSED

ADDED

DISSABLED

Microinteraction

Work Process